Beiersdorf figures: Nivea and Tesa continue to shrink

Market report Beiersdorf shares in the red Nivea and Tesa continue to shrink As of: October 27, 2026 • 2:10 p.m

Beiersdorf is seeing initial progress in its consumer business. Nevertheless, sales of Tesa and Nivea products in the third quarter were still below the previous year. The stock is under pressure.

Beiersdorf's shares are actually not known for their strong fluctuations. This makes today's daily loss in the consumer stock after the presentation of its quarterly figures all the more striking. In a market environment that has hardly changed, the DAX stock lost 2.8 percent to 80.70 euros by the early afternoon.

This means that investors with Beiersdorf shares have lost around 15 percent this year.

For the third quarter, Beiersdorf reported a 1.3 percent decline in sales of almost 2.4 billion euros. Changes in the investment portfolio and currency effects are excluded.

Above all, the shrinking business of the Tesa division disappointed observers. This fell by more than four percent. According to Beiersdorf, chip shortages in particular had caused demand from electronics manufacturers, to whom Tesa supplies special adhesive tapes and adhesive solutions for their devices, to be slowed down.

Sales for the core brand Nivea even fell by 4.9 percent. However, the group was able to slow down the downward trend somewhat. In the second quarter the minus was 6.7 percent.

In the summer, Beiersdorf announced an 18-month restructuring plan for the struggling brand family, which accounts for more than half of the group's sales.

The Hamburg-based company had also lowered its annual forecast, which they confirmed today. The DAX group expects a decline in sales in the low single-digit range and a lower margin based on earnings before interest and taxes of at least 11.8 percent. In 2025, annual sales were a good 9.85 billion euros and the EBIT margin was 14 percent.

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There are now the first signs that the plan is taking effect, explained Beiersdorf. "In the third quarter, business development across our entire consumer business improved compared to the first half of the year," said CEO Vincent Warnery.

The brand group is generally struggling with weak consumer demand. Given the high cost of living, consumers are paying more attention to price and have become more selective.

Beiersdorf is trying to counteract this with cheaper product lines and an advertising offensive. In September, Beiersdorf brought the reduced Face+ product line, which was actually developed for emerging markets, to Europe. In addition, the advertising budget for the second half of the year alone was increased by 100 million euros.

According to its own information, Beiersdorf employs more than 22,000 people and has its own plants in Hamburg, Berlin and Leipzig.

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In addition to the weak Beiersdorf shares, the market as a whole has to deal with a profit warning from Mercedes. In the early afternoon, the DAX still gained 0.3 percent to 25,490 points.

This topic in the program: tagesschau.de | Stock market: interim status at midday | 10/27/26 | 12:47 p.m